I. Aveda Culture
1.1 Aveda Mission
1.2 Horst Rechelbacher
1.3 Company Milestones
II. Points of Difference
2.3 Ritual of Renewal
2.4 Stress-Relief Shampoo
2.5 Technical Service
2.6 Finishing Touch
2.7 Recommend Product
2.9 Goodbye for Now
III. Service Cycle
3.2 Perceived Barriers
3.3 Confirm Dialogue
Please complete the assessment below.
What was the name of Horst’s first salon?
Horst Salon & Spa
Horst & Friends
What is considered holistic thinking?
Belief that modern medicine is harmful
Belief that one can heal themselves
Belief that individual beauty is directly linked to the beauty of the world around us
What ancient healing tradition is part of Aveda's heritage?
What was the first Aveda product ever created?
Aveda was the first beauty brand to manufacture products using 100% certified wind power.
In 1997, Horst sold Aveda to _______ in 1997.
The Estée Lauder Companies
Aveda means "all knowledge" in Sanskrit?
At the end of the video, Horst says it's all about _______.
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