1.1 Aveda Mission

Our mission at Aveda is to care for the world we live in, from the products we make to the ways in which we give back to society. At Aveda, we strive to set an example for environmental leadership and responsibility, not just in the world of beauty, but around the world.

– Horst Rechelbacher

Aveda is committed to ethical, environmentally responsible business practices. The philosophy is embedded in the culture of Aveda.

“Every day presents every one of us,” Horst once said, “with the opportunity to create positive effects.”