Master Class
I. Aveda Culture
II. Points of Difference
III. Service Cycle
2.3 Ritual of Renewal
The stress-relieving ritual (Aroma Sensory Journey Ritual and Stress-Relieving Scalp and Shoulders Ritual) is the guest’s introduction to wellness – and the power of touch, breath, and aroma.

Key Steps
• Perform guests’ preferred Ritual of Renewal
• Educate the guest on product solutions