3. Introduction


Connecting begins the moment the guest encounters Acapello Aveda Salons. Whether on the phone, making an appointment, or simply by walking in. A warm greeting and a genuine welcome is the first step to Connecting.

Discover Needs

Discovering Needs can occur several times before, during, and after the guest visits. This is when you explore what the guest is looking for or what they wish to achieve. You will Discover Needs through conversation and/or physically interacting with the guest’s hair or skin.

Provide Solutions

When Providing Solutions, you are making recommendations based on your professional expertise. This only occurs after you have spent time discovering the guest’s individual needs.


When you Confirm, you’re assuring that the guest is satisfied and the solutions you recommended meet their needs. The “Solution” can range from products and services to at-home techniques and styling lessons.