2. Introduction

Technical expertise is only part of the full Aveda experience. Customizing your service to include a renewing ritual and finishing touch for each and every guest is your point of difference.

Review the Points of Difference Wheel below.


The reservation is the guest’s first impression of the salon and ensures they are recommended relevant products and services.

• Greet the guest warmly and professionally
• Book appointment at guests’ preferred time
• Recommend additional relevant services
• Share product promotions
• Share any other key information